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Thursday, 18 September 2008 04:31 |
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As the broadcasting business matures and grows ever more competitive, local television stations must seek more ways to offer things unique in their individual markets. Greatest Games on Earth is a truly unique offering that sets WJFW-TV apart from all of our competitors and offers our viewers a fun incentive to visit our website and patronize GGOE sponsors.
We are rapidly becoming a society that depends on the Internet, and all businesses will need a strong web presence to survive as the economy evolves. GGOE gives WJFW-TV and the sponsors a competitive edge because it marries the power of television to the Internet.
The ability of GGOE to offer coupons gives sponsors a way to measure the value of their participation that cannot be easily done with traditional broadcast advertising. This means WJFW-TV will be better equipped to compete for traditional print and direct mail business, creating a new source of revenue for our station.
Gil Buettner
General Manager
WJFW-TV Newswatch 12
NBC-TV Affiliate
Rhinelander, WI
A Rockfleet Broadcasting Station |
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Last Updated ( Wednesday, 24 September 2008 14:00 )
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